Online marketing has growing in influence in the last few years due to the internet. In this article you’ll learn more about this method of business.
This business process is also known using the following names:
- online advertising,
- Internet marketing,
- digital advertising.
Whatever name you use, online marketing is any form of online promotional techniques that are used to deliver a message to consumers in order to drive sales via electronic commerce (or e-commerce).
Reaching Online Customers
Thanks to the new digital age, online marketing is now able to reach more customers faster. Therefore, companies are able to build up their reputation and status online through various forms of internet business.
Typically online marketing will see an advertiser put an ad on another company’s website in order to drive traffic back to their site and see these clicks convertedto measurable sale leads. The click to conversion rate is where the money is made in internet businesses. However, now there are many more techniques in online marketing that advertisers, or anyone with a website really, can use to make a profit.
Reach Potential of Online Marketing
As more and more people around the world are using the Internet on a regular basis, the potential to reach a larger audience with online marketing is huge. Consequently, advertisers are now able to target their advertising to the audience they want.
This allows them to have greater sales than they ever could with traditional advertising mediums, like newspaper, radio, television and magazines.
To succeed in this digital world, you need to be familiar with and master internet sales techniques. In addition, this will allow you to capitalize on this new direction of digital advertising.
As an increasing number of people have a screen in front of their face, the potential for interactive, targeted online advertising is huge.
Online Marketing Growth
This was according to the Interactive Advertising Bureau (IAB).
Moreover, this represents a 16 percent increase compare to the first quarter of 2014.
These numbers are unprecedented in the advertising industry. The resulting trend is showing and even greater increase in online ad revenue.
Tools used include:
- digital advertisements,
- paid search (pay per click),
- email mailing lists,
- affiliate marketing,
- search engine optimization (SEO) and
- content marketing.
Digital advertising was the number one way to monetize online advertising. But experts show that email marketing and affiliate sales are the best channels to get a high return on investment (ROI) as people engage more through these channels.