Skip to content
Home » Deep Linking and Affiliate Linking as Content

Deep Linking and Affiliate Linking as Content

laptop computer on glass-top table

Deep linking and affiliate linking is another very useful SEO technique. The term refers to linking to an inner page of an  website rather than homepage.

When doing this, you can show to search engines that certain parts of a web page target different keywords.

We will consider the following topics:

  • What is Deep Linking
  • Depp Linking Practice in General
  • How to Really Use Deep Linking
  • Deep Linking and Advertisement
  • Affiliate Links as Part of Content
  • Benefits of Deep Linking
  • Reducing Bounding Rate
  • How Deep Linking Can Increase Your Profits
  • Conclusion

What is Deep Linking?

Deep linking is the strategy of embedding links to other parts of your website in each article.

A deep link is different because it allows a reader to jump directly to a particular page that answers a specific question. This helps readers to navigate your website with easy, and answering their questions.

If you do this using affiliate pages, them you also have affiliate linking. This strategy can help you not only to increase your affiliate sales, but to improve your overall site structure.

Deep Linking Practice in General

person using laptopDeep linking in website creation refers to the practice of creating hyperlinks that direct users to specific pages or content within a website, bypassing the homepage or main entry point. Typically, when you click on a hyperlink, it takes you to the homepage of a website. However, deep linking allows you to link directly to a particular section, page, or even a specific piece of content within a website.

Deep linking is particularly useful for improving user experience, enabling users to access specific information quickly without having to navigate through multiple pages. It can also be employed to provide direct access to a particular functionality, feature, or product within an application or website.

Deep links are created using URLs (Uniform Resource Locators) that contain specific identifiers or parameters indicating the target location within the website. These parameters are usually appended to the base URL and provide instructions to the web server on where to direct the user.

For example, consider a hypothetical e-commerce website with different product categories. Instead of linking to the homepage and requiring users to manually navigate to the desired category, a deep link could be created to take users directly to a specific category page. This saves time and effort for users and improves the overall usability of the website.

Deep linking is not limited to websites alone; it can also be utilized in mobile applications to direct users to specific screens or content within the app. In mobile app deep linking, the links are designed to open the app directly or redirect users to the appropriate app store if the app is not installed.

Overall, deep linking enhances navigation, improves user engagement, and enables a more seamless experience by allowing users to access specific content or features with a single click.

How to Really Use Deep Linking?

three person pointing the silver laptop computerYou can use deep linking to make your content more accessible. If you have content that refers to several concepts, you can use deep linking to create direct links to each of these concepts.

Suppose, for example, that your website is about selling a certain category of products. Then, your website has several pages for each product.

If you use a deep link strategy, then your goal is to present your readers with links that will take them directly to individual pages they’re looking for.

For example, you’ll create content that sells fountain pens. Then, you will describe a particular fountain pen and use the link that takes the reader directly to a page about that pen.

Without deep linking, your readers may have a hard time when navigating your website. They’ll need to look for menus, submenus, or search boxes, in order to find what they want. In this process, you may lose the sale.

Also Read:

What Is A Web Sales Funnel?

Ways To Make More Affiliate Sales

The Secrets of Affiliate Products and Keywords

Drop Shipping vs Affiliate Marketing

Secrets of Affiliate Income

Secrets SEO Techniques That Will Make You Rich

Deep Linking and Advertisement

laptop computer on glass-top tableAn important moment when you need deep linking is when doing advertisements.

If you create an ad for a particular product or service, make sure that you provide a deep link for it.

Otherwise, your customers will arrive to a main page, where they’ll have a hard time finding your product.

If you don’t provide a deep link, you will most probably lose sales, since customers will just leave without finding what they need.

Affiliate Links as Part of Content

person using laptop computer holding cardTraditional advertisements are already recognized to Google as ads. This may severely limit the reach of your ads in the Google platform.

But when affiliate links are deep links, Google sees them as direct part of the content of the page. This is a big advantage when you create SEO optimized pages.

Creating deep links allows these links to be bypassed as advertising. In the end, it will appear to be part of the content, which is linking to another page inside the site.

They are called deep links because they take you deeper into a website. This give users a better experience than just linking to the top (home) page.

Benefits of Deep Linking

The benefit of deep linking is that Google will index these connections as part of your page, giving you better link juice.

It is also possible that Google will pull up your page when someone searches for the product. This is a great method to get additional traffic.

Articles with affiliate marketing links tend to have deep links in them. When Google sees that you content is integrated, it will award these links and rank them higher.

Reducing Bounce Rate

Deep linking can also reduce your bounce rate. The result is an increase in your page views and subscribers.

Creating deep links is better for your readers because it means they get to the page they want quickly. Deep linking can also increase your page’s entire authority, something you want.

The use of deep linking can help pages that might be hidden. Such pages would otherwise not be indexed by Google. Instead, this will help to get them indexed.

As you see, since many affiliate marketing links are deep linking, adding affiliate marketing to your website is highly beneficial. Not only this will help to monetize your web site, but will also increase your visibility and traffic.

Write With SEO In Mind

Contrary to popular belief, placing affiliate links into your site is a great strategy for content development. But if Google doesn’t find your articles and your traffic is not growing organically, then people will not be able to find them.

Once you write an article, it’s up and out there on the web. You don’t have to do anything else to it.  But if you write with SEO optimization in mind then you don’t have to go back and make any change in the article later for Google to find it.

Remember, when you write good high quality content, in time, Google will take notice. The algorithms will reward good content with higher rankings.

Connecting the Deep Web with Deep Links

One of the main used of deep linking is to bridge web pages in the Internet with apps that are commonly used. You can create connection between web pages and other internet protocols such as email, SMS, Facebook, Twitter, and others.

When doing this connection, deep links in the web can be used to shape the experience of users. They can use the deep links to create customized view of particular apps.

Examples of situations where this can be use are:

  • Onboarding new users to an app.
  • Directing users to a particular screen.
  • Explaining the functionality of a particular area of an application (help pages).

This can also be used by web marketers who want to introduce their customers to a particular app of feature.

One particular area that benefits from deep linking is in re-engagement campaigns. This can be done with certain popular marketing techniques, such as coupons, promo codes, and other methods.

Deep Linking and the Appstore

person in orange long sleeve shirt writing on white paperThe use of deep links is not exclusive to websites. You can also create deep links for other types of contents, such as app and games.

For example, if you’re promoting an app, you can create links that will take users to specific screens. The information they want can be quickly accessed if you use the right link.

The best thing about deep linking to apps in the App Store is that they work even when the app hasn’t been installed.

This is possible because the iOS and Android systems are able to take a deep link and resolve it to the application.

When a user clicks on such a link, the iOS will take the user to the App Store, where they will be able to download the application. Then, they’ll be able to access the data or content directly.

Depend on the app, this can be a directly link to a game screen, or a particular product you want to promote.

How Deep Linking Can Increase Your Profits

If you understand the general strategy behind deep linking, the next step is to use it to increase your online business.

The first step is to determine the goals you want for your visitors. These goals can be anything like:

  • Download a free report
  • Sell more of your ebook
  • Create new leads for your offline business
  • Increase the number of subscribers in your email list.

Once you decide which goal you want customers to take, you need to determine the exact link for that goal.

The deep link will contain your original web site, plus a subfolder and other elements of the URL that lead to that goal.

For example, if you want more subscribers to you email list, you can create content that refers to that email list.

Then, generate a deep link that will take readers directly to the sign in page for your email list. You can apply the same strategy to other goals: selling more of your ebook, generating leads, etc.

Now, go over your content (which can be from one post to the whole website), and use that deep link when you want users to take the desired action.


To summarize, try to do SEO keywords research in order to determine the content of your posts. With this research, the same keywords can be used when you are searching for advertisers and affiliate products.

You need to use these keywords when looking for products to promote in the affiliate networks. Doing this will help you to find better products, which in the end will give your site more credibility.